Does anyone else have The Beatles “Here comes the sun” in their heads?
Yes, spring is in the air and we are all excited in anticipation of sunnier days and longer, lighter evenings. It’s the season of renewal and rejuvenation, making it the perfect time to apply that mentality to your marketing efforts.
If you’re energized to take on a ‘spring clean’, we have five suggestions to help you freshen up your marketing:
Audit your content:
Take a moment to assess your existing content. Is it resonating with your audience, or have your sales team provided feedback on how to refine it further? Is there content that needs updating or archived. Can you find more recent case studies or gather testimonials from satisfied customers. Consider repurposing successful content in different formats or channels to maximize its impact.
Refresh your brand:
Customer preferences, industry trends, and technology are constantly evolving. Spring presents an ideal opportunity to give your brand a makeover or refresh. Evaluate if your messaging, visuals, and tone need updating to stay aligned with your audience and business objectives. Remember, change doesn’t have to be drastic—a style update can breathe new life into your brand.
Dive into your digital channels:
Review your website and social media profiles to ensure they’re up to date and optimized for search engines. Remove outdated information, broken links, or irrelevant content that may detract from your online presence.
Clean out your database:
Over time, data accumulates in CRM systems, leading to duplicates, outdated information, and inaccuracies. Conduct a thorough audit of your CRM database to identify and eliminate redundant or obsolete records. Update your data management practices enhancing the quality of your database and resulting outreach.
Re-connect with your audience:
As everyone emerges from their winter “caves,” use spring as an opportunity to reengage with your audience. Consider hosting an open day or tech event, organizing a webinar, or creating new video content. Launch targeted email or social media campaigns to reconnect with your audience and stay top of mind.
So, there you have it. Five ideas to help you spring clean your marketing and communication efforts! And don’t forget: “Here comes the sun, doo, dun, doo, doo…”!