With the Offshore Northern Seas (ONS) conference approaching, the relevance of corporate giveaways is a question we’ve been asked a lot recently. What’s our take on it?
Aligning giveaways with your brand
The primary consideration for any corporate giveaway should be how well it supports and reflects your brand. Giveaways shouldn’t be arbitrarily; they should convey your organization’s message and values. For instance, one of our clients specializes in transmitting power and data through a pipe. For them, charger cables make an ideal giveaway, symbolizing their core functionality. If your company prides itself on precision, why not give out branded rulers? If safety is your primary concern, consider reflective items. The key is to make a logical choice that ties the giveaway item directly to what your company stands for.
Environmental considerations
In today’s eco-conscious world, the disposable nature of giveaway items is a critical factor. Environmental priorities are more important than ever, and plastic or throwaway items are increasingly frowned upon. Opt for sustainable choices that reduce waste and demonstrate your company’s commitment to the environment. Reusable, eco-friendly items are not only practical but also leave a positive impression on recipients.
Practicality is key
The best giveaways are those that recipients can use in their daily lives. Practical items such as pens, reflective accessories, sports gear, and chargers are always appreciated. People love items that serve a purpose beyond the initial excitement of receiving them. A well-chosen practical giveaway can keep your brand in the minds of recipients for a long time.
The popularity of consumables
Consumable giveaways, such as food and drink, are consistently popular, especially when the weather supports your choice – ice creams are always a hit on a hot day! However, these choices also need to be balanced with environmental impact considerations. For example, branded water may be practical but it often leads to a significant amount of plastic waste. Consider alternatives like reusable water bottles or eco-friendly packaging to minimize environmental harm.
Conclusion
Corporate giveaways remain relevant, but their success hinges on thoughtful selection. Choose items that align with your brand, offer practical use, and demonstrate environmental responsibility. By carefully considering these factors, your giveaways can effectively promote your brand and leave a lasting, positive impression on your audience.