New product – go to market support
Imenco
2021
In the run up to the launch of their PACU product, we developed sales and marketing content and a media release to support the go to market activity.
Brief
We started with a discovery session with the Imenco Corrosion Technology team. This workshop enabled us to get background and understanding to inform the content we had to create.
From this session core messaging was created, ensuring clarity and consistency in communication. Using this messaging foundation, the team prepared the content required for launch: press release, website content, sales flyer, social media content and outbound marketing email.
To prepare for the media outreach, we also identified the appropriate media list across oil and gas and renewable energy / wind focused publications.
On launch day we issued the press release to media and followed up with direct outreach to the trade publications.
In coordination with the Imenco team we also ensured that their communication channels were updated with website updates. a social media post and the distribution of an email to key contacts.
PACU was successfully launched to market and the Imenco team had all the initial marketing and communication resources they required.
The press release was published in ten industry media outlets giving them immediate increased awareness and digital coverage.
- Brand launch
- Product marketing
- Sales material
- Press release
- Media distribution
- Linkedin content
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