Acquisition driven brand evolution and an endorsed brand strategy

We spoke to the Interwell and CannSeal teams to understand the desired scale of brand integration. We then looked at both the CannSeal and Interwell visual identities and proposed 3 options for how Interwell could handle acquired brands in the future.

The CannSeal and Interwell teams selected their preferred route, which involved maintaining the original CannSeal logo and integrating “part of Interwell” into a new format. The colours and typefaces were also reviewed and made more connected. This ensured that when CannSeal needed to sit within the Interwell portfolio (for example during an exhibition) it would enhance the visual connection.

With a new endorsed brand strategy created Interwell now have a solid framework which can be (and has been) applied to other acquired companies.

We delivered new brand guidelines for CannSeal, giving them a clear framework and guidance on how to update their visual identity to be “part of Interwell”.

We also operated as CannSeal’s ongoing marketing support team, meaning we helped them roll out the updated identity across their assets, including updating their website.

The final outcome was Cannseal’s integration into Interwell in line with the agreed strategy… and a new endorsed brand strategy for Interwell to apply to any future acquisitions.